LET'S TALK ABOUT THE TERM "NATURAL"
The practice of "greenwashing" is rampant in today’s market. Greenwashing is when a company uses terms and tactics to convey the illusion that their products are eco-friendly, “natural,” and good for the environment.
Currently, there is no regulation on the term “natural” in the cosmetic industry. So, anyone can make this claim about the items they sell. Scary right?
It is hard to say what is and what is not natural. Everything occurring in life comprises chemicals and chemical reactions. Some of the most beneficial plant-based ingredients come from combining naturally occurring substances together. Some elements may come from natural sources but were technically manufactured for the final product. Does this mean these ingredients are not natural? As you can see, it isn’t very clear. This is why we like to use the term PLANT-BASED, as it provides a clearer view of where our ingredients are coming from.