OUR MISSION, VISION AND VALUES

OUR MISSION

We are creators of excellent plant-based products for skin, hair, and home, lovingly handcrafted in small batches. At the heart of our mission is hemp seed oil, our signature ingredient, which we combine with herbal infusions and botanical blends to enhance beauty and wellness. We strive to offer natural, sustainable solutions that nurture the body, mind, and spirit, creating products that not only transform your skin and hair but also promote a deeper sense of wellbeing.

OUR VISION

Our vision is to become a renowned South African brand celebrated for harnessing the power of hemp seed oil and plant-based ingredients. Through handcrafted products for skin, hair, and home, we aim to redefine beauty and wellness, offering sustainable solutions that nurture, heal, and inspire a deeper connection to nature. 

OUR BRAND VALUES

  • Plant-based Excellence: We prioritise the power of nature, using only plant-based ingredients to create superior products that are effective and nurturing.
  • Sustainability: we are committed to reducing our environmental impact through eco-conscious practices and a zero-waste goal.
  • Transparency: We ensure honest and clear labeling, so customers know exactly what goes into every product.
  • Safety and Care: Our products are crafted with safe, non-toxic, and biodegradable ingredients, protecting both people and the planet.
  • Craftsmanship: Handcrafted in small batches, each product is made with care, attention to detail, and the finest botanical blends.
  • Transformative Wellness: With hemp seed oil as our signature ingredient, we deliver SOLUTIONS that nourish, heal, and transform skin, hair and home. 
  • Holistic Wellness: Promoting balance, harmony, and a deeper connection to self and nature.
  • Minimalist Philosophy: Embracing the belief that less is more, with simple, pure ingredients and designs that focus on what truly matters.
  • Inspiration: Building a community that embraces natural living, wellness, and sustainability.
  • Empowerment: Encouraging individuals to make mindful choices that enhance their wellbeing and the planet's health.